Delivering Net-New Intelligence
By connecting shopping data with performance media data, we identify patterns of consumer behavior across the full mix of media and eCommerce channels in order to provide brands with actionable full-funnel insights to drive desired business outcomes… at scale, dynamically, and in real-time or near real-time.
Our Technology & Data Approach
The power of our platform lies in a combination of machine-learning, connected services and access to billions of dollars in North American media performance data. Enriched with eCommerce behavioral and sales data, it produces robust insights into factors that drive revenue across channels and stages of the customer journey. That capability allows us to “scale walled gardens” and provide holistic data to provide your business with optimizations built around revenue generation, not just clicks or conversions.
Revenue Optimization Engine
Through a combination of systems integration, machine learning, predictive analytics and automation, we can identify and act on patterns of user behavior across marketplaces in order to provide brands and agency teams with revenue-driving optimization insights, both automatically for campaign optimization or ad hoc for planning purposes or both.
Artificial + Human Intelligence
Omnichannel eCommerce Optimizataion