by Night Market | May 22, 2024 | Press, Thought Leadership
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever...
by Alex Gibbs | May 7, 2024 | Press, Thought Leadership
In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss: How retail...
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