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Strategic Insights & Consulting

Customized strategies, performance improvement recommendations, and execution plans backed by data and tailored to your business goals. With every project we deliver actionable recommendations and plot the path for implementation and sustainable growth – and we can execute too!

We offer packages for various sized budgets, from focused, high-growth projects to ongoing optimization and support.

eCommerce Strategies and Roadmaps

Discover, develop and scale your next move in eCommerce whether it’s a first time launch or expansion into new channels.

  • Opportunity Identification & Prioritization
  • Channel Strategy and KPIs
  • Channel and Tactical Testing Programs
  • New Channel Launch Strategy

eCommerce Experience Development & Optimization

Understand the role of channels in driving conversions and the internal and external
factors impacting sales.

  • Marketplace Presence Assessment
  • Checkout / Conversion Flow Optimization
  • Landing and Product Page Strategies
  • Data Enhancement & Reporting

Customer Path to Purchase

Leverage data partnerships and your first party data for a deeper understanding of
consumer behavior & purchasing patterns.

  • Cart Segmentation Analysis
  • Customer Journey Mapping
  • Retail and Behavioral Profiling

Category and Competitive Analysis

Gain valuable intel around category trends and competitor products, pricing,
messaging, media and digital presence.

  • SWOT Analysis
  • eCommerce Competitor Audit
  • Competitive Benchmarking
  • Customer & Category Insights

Personalization Strategy

Messaging, merchandising & media strategies to allow for greater personalization across the consumer journey.

  • Site and App Customization Guidance
  • Media and On Site Messaging Strategy
  • Abandonment Re Messaging Strategy