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eMarketer | Night Market simplifies ROI tracking, measurement across 200+ retail media networks
Night Market, Horizon Media's commerce division, has launched NEON, an AI powered SaaS platform that provides a standardized way to measure and optimize campaigns across all retail media networks in real time. NEON gives marketers a single tool to plan, track, and...
PR Newswire | Night Market Introduces First-Ever Standardized Measurement Across RMN’s Allowing Real-Time Campaign Performance Assessment
Night Market, the Commerce affiliate of Horizon Media, is expanding NEON, its proprietary AI-based analytics SaaS platform, to provide marketers a single platform to plan, measure, and optimize retail media investments. For the first time, marketers will...
The Night Market Blog: Here’s What to Expect
Welcome to Night Market's thought leadership corner, a place where you'll find commerce best practices, digital happenings, industry resources, press updates, partnered content, and more. Today we're launching our latest content feature: a blog that brings unique...
AdExchanger | Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever...
Win the Purchase: Balancing Retail Media & Commerce Media Investment to Maximize Effectiveness
In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss: How retail...
AdWeek | Three Opportunities to Drive Additional Revenue for Your Retail Media Spend by Mara Greenwald
One of the biggest challenges facing retail marketers is how to drive more revenue in an increasingly fragmented industry. The opportunity is significant as the market is expected to reach more than $29 billion by 2025*. Retail media networks have exploded but face...
Horizon’s Night Market Taps IPG’s Musi
Horizon Media's Night Market unit has tapped IPG Health's George Musi as chief business officer. Musi, who most recently served as executive vice president-managing director of IPG Health's SOLVE(D) and McCann Health Engagement units, as well as consulting IPG Health...
Check out our Q4 eCommerce Accelerator package
Horizon Media Creates First eCommerce Upfront
by Larissa Faw , July 2, 2020 Horizon Media and Night Market, Horizon’s recently launched eCommerce data intelligence company, are announcing what they call Adland’s first eCommerce Upfront -- five days of virtual workshops showcasing growth and trends,...
Horizon Launches eCommerce Company Night Market
by Larissa Faw , February 6, 2020 Horizon Media wants to help marketers improve their online retail performance, not only direct-to-consumer but also behind the walled gardens of Facebook, Amazon, and Google through its newly launched eCommerce data...