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eMarketer: Answering the call for better retail media metrics
eMarketer: Answering the call for better retail media metrics Randy Browning discusses our standalone SaaS platform NEON with eMarketer Recently we sat down with Karen Jacobs with eMarketer to discuss our AI-powered predictive planning, budgeting, and performance...
We are a Premium + Partner with Walmart Connect
Continuing to help brands thrive in this highly competitive retail and commerce marketplace Night Market has been recognized by Walmart Connect in their Partner Program as a Premium+ Partner! As a Premium+ Partner in the Walmart Connect Partner Program, Night Market...
Bridging Omni-Channel Gaps
Connecting CMO Strategy to E-Commerce & Retail Media Execution In today’s complex marketing landscape, CPG organizations face a significant opportunity: unifying top-down brand strategy with bottom-up retail-media execution. Join Bradley Keefer (Keen) and George...
CES2025 is officially in the books!
Highlights & Key Trends to Follow The Night Market team was in full force covering all the key events, keynotes, panels, roundtables, fireside chats, exhibits, announcements, happy hours, VIP dinners, and impactful meetings. For marketers, we had a few overarching...
What to Watch for in Commerce at CES: Key Trends to Follow
The Consumer Electronics Show (CES) is a global stage for innovation, where emerging technologies set the course for industries worldwide. For those focused on retail, e-commerce, and marketing, CES offers critical insights into the tools and trends shaping commerce in 2025 and beyond. From AI-powered retail to the evolution of immersive technologies, here are the top trends Night Market is watching—along with some standout session recommendations to guide your experience.
Unlocking Growth at Amazon Ads Unboxed
Night Market is Ready Are You? Next week, the energy in Austin, Texas, will be buzzing as Amazon Unboxed takes center stage from October 14-16. This premier event brings together marketers, brands, and thought leaders to explore the cutting edge of advertising in the...
eMarketer | Night Market simplifies ROI tracking, measurement across 200+ retail media networks
Night Market, Horizon Media's commerce division, has launched NEON, an AI powered SaaS platform that provides a standardized way to measure and optimize campaigns across all retail media networks in real time. NEON gives marketers a single tool to plan, track, and...
PR Newswire | Night Market Introduces First-Ever Standardized Measurement Across RMN’s Allowing Real-Time Campaign Performance Assessment
Night Market, the Commerce affiliate of Horizon Media, is expanding NEON, its proprietary AI-based analytics SaaS platform, to provide marketers a single platform to plan, measure, and optimize retail media investments. For the first time, marketers will...
The Night Market Blog: Here’s What to Expect
Welcome to Night Market's thought leadership corner, a place where you'll find commerce best practices, digital happenings, industry resources, press updates, partnered content, and more. Today we're launching our latest content feature: a blog that brings unique...
AdExchanger | Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever...