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Win the Purchase: Balancing Retail Media & Commerce Media Investment to Maximize Effectiveness
In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss: How retail...
AdWeek | Three Opportunities to Drive Additional Revenue for Your Retail Media Spend by Mara Greenwald
One of the biggest challenges facing retail marketers is how to drive more revenue in an increasingly fragmented industry. The opportunity is significant as the market is expected to reach more than $29 billion by 2025*. Retail media networks have exploded but face...
Horizon’s Night Market Taps IPG’s Musi
Horizon Media's Night Market unit has tapped IPG Health's George Musi as chief business officer. Musi, who most recently served as executive vice president-managing director of IPG Health's SOLVE(D) and McCann Health Engagement units, as well as consulting IPG Health...
Horizon’s Night Market Taps IPG’s Musi
Horizon's Night Market Taps IPG's Musi Night Market unit has tapped IPG Health’s George Musi as chief business officer. Musi, who most recently served as executive vice president-managing director of IPG Health’s SOLVE(D) and McCann Health Engagement units, as well as...
Check out our Q4 eCommerce Accelerator package
Horizon Media Creates First eCommerce Upfront
by Larissa Faw , July 2, 2020 Horizon Media and Night Market, Horizon’s recently launched eCommerce data intelligence company, are announcing what they call Adland’s first eCommerce Upfront -- five days of virtual workshops showcasing growth and trends,...
Horizon Launches eCommerce Company Night Market
by Larissa Faw , February 6, 2020 Horizon Media wants to help marketers improve their online retail performance, not only direct-to-consumer but also behind the walled gardens of Facebook, Amazon, and Google through its newly launched eCommerce data...