We are a Premium + Partner with Walmart Connect

Continuing to help brands thrive in this highly competitive retail and commerce marketplace

Night Market has been recognized by Walmart Connect in their Partner Program as a Premium+ Partner!

As a Premium+ Partner in the Walmart Connect Partner Program, Night Market is recognized for our deep data-driven expertise and proven track record of maximizing results across multiple advertisers. We excel in advanced planning and optimization, full-funnel strategy and activation, and advertiser growth.

This partnership allows us to bring more value and innovative solutions to our clients. We look forward to leveraging this opportunity to drive success for our clients and partners.

eMarketer: Answering the call for better retail media metrics

by Alex Gibbs | March 14, 2025 | Thought Leadership | 0 Comments

eMarketer: Answering the call for better retail media metrics Randy Browning discusses our standalone SaaS platform NEON with eMarketer Recently we sat down with Karen Jacobs with eMarketer to discuss our AI-powered predictive planning, budgeting, and performance...

Bridging Omni-Channel Gaps

by Night Market | February 10, 2025 | Thought Leadership | 0 Comments

Connecting CMO Strategy to E-Commerce & Retail Media Execution In today’s complex marketing landscape, CPG organizations face a significant opportunity: unifying top-down brand strategy with bottom-up retail-media execution. Join Bradley Keefer (Keen) and George...

CES2025 is officially in the books!

by Nikki Raval | January 16, 2025 | Thought Leadership | 0 Comments

Highlights & Key Trends to Follow The Night Market team was in full force covering all the key events, keynotes, panels, roundtables, fireside chats, exhibits, announcements, happy hours, VIP dinners, and impactful meetings. For marketers, we had a few overarching...

What to Watch for in Commerce at CES: Key Trends to Follow

by Night Market | December 20, 2024 | Thought Leadership | 0 Comments

The Consumer Electronics Show (CES) is a global stage for innovation, where emerging technologies set the course for industries worldwide. For those focused on retail, e-commerce, and marketing, CES offers critical insights into the tools and trends shaping commerce in 2025 and beyond. From AI-powered retail to the evolution of immersive technologies, here are the top trends Night Market is watching—along with some standout session recommendations to guide your experience.

Unlocking Growth at Amazon Ads Unboxed

by Night Market | October 14, 2024 | Thought Leadership | 0 Comments

Night Market is Ready Are You? Next week, the energy in Austin, Texas, will be buzzing as Amazon Unboxed takes center stage from October 14-16. This premier event brings together marketers, brands, and thought leaders to explore the cutting edge of advertising in the...

eMarketer | Night Market simplifies ROI tracking, measurement across 200+ retail media networks

by Night Market | June 15, 2024 | Press | 0 Comments

Night Market, Horizon Media's commerce division, has launched NEON, an AI powered SaaS platform that provides a standardized way to measure and optimize campaigns across all retail media networks in real time. NEON gives marketers a single tool to plan, track, and...

PR Newswire | Night Market Introduces First-Ever Standardized Measurement Across RMN’s Allowing Real-Time Campaign Performance Assessment

by Night Market | June 12, 2024 | Press | 0 Comments

Night Market, the Commerce affiliate of Horizon Media, is expanding NEON, its proprietary AI-based analytics SaaS platform, to provide marketers a single platform to plan, measure, and optimize retail media investments. For the first time, marketers will...

The Night Market Blog: Here’s What to Expect

by Alex Gibbs | June 11, 2024 | Blog Posts | 0 Comments

Welcome to Night Market's thought leadership corner, a place where you'll find commerce best practices, digital happenings, industry resources, press updates, partnered content, and more. Today we're launching our latest content feature: a blog that brings unique...

AdExchanger | Why Marketers Shouldn’t Obsess Over Retail Media ROAS Claims

by Night Market | May 22, 2024 | Press, Thought Leadership | 0 Comments

Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever...

Win the Purchase: Balancing Retail Media & Commerce Media Investment to Maximize Effectiveness

by Alex Gibbs | May 7, 2024 | Press, Thought Leadership | 0 Comments

In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss: How retail...