What to Watch for in Commerce at CES: Key Trends to Follow
The Consumer Electronics Show (CES) is a global stage for innovation, where emerging technologies set the course for industries worldwide. For those focused on retail, e-commerce, and marketing, CES offers critical insights into the tools and trends shaping commerce in 2025 and beyond. From AI-powered retail to the evolution of immersive technologies, here are the top trends Night Market is watching—along with some standout session recommendations to guide your experience.
AI-Powered Commerce: Transforming Retail and Personalization
Artificial Intelligence is revolutionizing how businesses interact with consumers, manage operations, and deliver personalized experiences. AI-powered personalization enables businesses to deliver highly tailored product recommendations to consumers on a massive scale, fostering deeper connections between brands and buyers. Expect to see innovations like AI-enabled customer service bots, smart checkout systems, and predictive analytics that enhance omnichannel strategies. Recommended sessions: Putting AI to Work at Retail | The AI Assistant and the Retail CX Revolution
Immersive Technologies: Creating Deeper Customer Connection
Every marketer wants to build loyalty and trust with their customer. Immersive technologies like gamified promotions, digital collectibles, and other emerging technology offer opportunities to better engage customers through interactive experiences. Learn from first-mover brands at CES to identify where you may be able to start testing the impact of immersive technologies while avoiding pitfalls. Recommended sessions: Revolutionizing Customer Engagement | Game Changers: Transforming the Live Venue Experience | The Future of Immersive TV
The Future of Retail: Seamless and Tech-Driven Experiences
Technology continues to blur the lines between online and offline retail, improving efficiency and creating seamless consumer experiences. From cashier-less stores to AR fitting rooms, retail innovation remains a major focus. Look out for examples of IoT sensors, mobile payments, and smart in-store solutions throughout the week. Recommended sessions: Retail Technology Transformation: Online, AI, Social, In-Store | The All-Seeing Store | Grocery Store 2050: The Future of Food Shopping
Data Privacy and Ethical Advertising
Consumers have been demanding transparency and ethical use of their data, while the industry continues to pursue personalization at scale. Businesses must strike the right balance between targeted advertising and respecting privacy regulations. There is no shortages of content at CES that underscores the importance of marketing campaigns that do right by both consumers and businesses. We recommend seeking out sessions that help you anticipate what’s next in the evolving privacy landscape. Recommended sessions: From Regulation to Reality: Does the U.S. Need More Privacy Laws? | Data Collection, Privacy and Why You Should Care
The trends showcased at CES reflect a clear message: the future of commerce will be smarter, more connected, and more transparent.
Night Market and NEON will be hosting VIP experiences on-site at CES. We’d be thrilled to meet with you as we all gain critical insights into how technology will continue to evolve the retail and commerce landscape.