In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss:
- How retail and commerce media has evolved in recent years.
- How brands are balancing retail and commerce media investment.
- Consumer journey friction points and how to minimize them.
- Importance of shoppable media and solutions to consider.
- Unique data — owning the data in the path to purchase, filling the data gaps that brands have in the consumer journey.
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