by Melody To | Jun 15, 2024 | Press
Night Market, Horizon Media’s commerce division, has launched NEON, an AI powered SaaS platform that provides a standardized way to measure and optimize campaigns across all retail media networks in real time. NEON gives marketers a single tool to plan, track,...
by Melody To | Jun 12, 2024 | Press
Night Market, the Commerce affiliate of Horizon Media, is expanding NEON, its proprietary AI-based analytics SaaS platform, to provide marketers a single platform to plan, measure, and optimize retail media investments. For the first time, marketers will...
by Melody To | May 22, 2024 | Press, Thought Leadership
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever...
by Melody To | May 7, 2024 | Press, Thought Leadership
In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss: How retail...
by Melody To | Apr 1, 2024 | Press, Thought Leadership
One of the biggest challenges facing retail marketers is how to drive more revenue in an increasingly fragmented industry. The opportunity is significant as the market is expected to reach more than $29 billion by 2025*. Retail media networks have exploded but face...
by Melody To | Mar 26, 2024 | Press
Horizon Media’s Night Market unit has tapped IPG Health’s George Musi as chief business officer. Musi, who most recently served as executive vice president-managing director of IPG Health’s SOLVE(D) and McCann Health Engagement units, as well as...
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