by Melody To | Jun 15, 2024 | Press
Night Market, Horizon Media’s commerce division, has launched NEON, an AI powered SaaS platform that provides a standardized way to measure and optimize campaigns across all retail media networks in real time. NEON gives marketers a single tool to plan, track,...
by Melody To | Jun 12, 2024 | Press
Night Market, the Commerce affiliate of Horizon Media, is expanding NEON, its proprietary AI-based analytics SaaS platform, to provide marketers a single platform to plan, measure, and optimize retail media investments. For the first time, marketers will...
by Melody To | Jun 11, 2024 | Blog Posts
Welcome to Night Market’s thought leadership corner, a place where you’ll find commerce best practices, digital happenings, industry resources, press updates, partnered content, and more. Today we’re launching our latest content feature: a blog that...
by Melody To | May 22, 2024 | Press, Thought Leadership
Closed-loop attribution is a marketer’s dream. But the ease of measuring return on ad spend (ROAS) from placements on ecommerce sites is a “moral hazard,” said Stephen Howard-Sarin, managing director of retail media at Criteo, during Programmatic I/O’s first-ever...
by Melody To | May 7, 2024 | Press, Thought Leadership
In this webinar, you will hear from industry experts Katie Kelly, SVP of eCommerce Experiences, and Mara Greenwald, SVP of Commerce Media, at Night Market, and moderator Molly McFarland, Co-founder and Chief Revenue Officer at AdAdapted, as they discuss: How retail...
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